Business Plan Cover Page – Professional but Not an Art Project
When your business plan is sitting on a banker’s desk with your small business loan application, or being reviewed by an investor or venture capital firm, the business plan cover page is all they will see.
Keep in mind that most people do judge a book by its cover. The purpose of the business plan cover page is to present your plan in a way that conforms to professionally accepted standards. Attempts to dazzle the reader with an extraordinary or artsy cover page are risky (unless you’re starting an art supply store). Let the cover page simply be a cover page and allow the inside of your plan to do its job. By following the simple guidelines and template below, you’ll do just that.
Your Business Plan Cover Page Should Include:
• The name of your business
• Slogan or tagline (optional)
• A logo (optional)
• The word “CONFIDENTIAL” in all capital letters
• A copyright notice, similar to © 2009, Your Company Name
• The date and possibly a revision number, as in, “July 1, 2010. Revision 3”
• Contact Information: Your Name, phone number, email address and mailing address. Try to use a professional email address that reflects your new business, as in “email@example.com”
A slogan or tagline is optional but should be included if your business is in an industry that is considered timely or hot. Similarly, if you’ll be sending your business plan to an investor or bank that is known for working with businesses of your type, let them know through a tagline or slogan that you are in that space. If you don’t currently have a slogan, use something purely descriptive, such as “A social networking web business.” The tagline you use on your business plan does not have to be the same slogan you might use with customers.
If you have a logo you are pleased with, include it on your cover page; however, there is no need to rush to create a logo just so you’ll have it to include in your business plan.